How to open a beer bottle without using bottle opener? Paper, hands, teeth, coin or any trick? For Carlsberg Smooth Draught, all these “tools” are not needed! Carlsberg makes it easy now, introducing easy-to-open ring-pull “POP Cap” on their Smooth Draught, first in Malaysia! No more worrying about not having a beer opener from now on!
Carlsberg Smooth Draught – “Probably The Smoothest Beer in the World” – unveiled an easy-to-open bottle with Ring-pull POP cap, eliciting a fun vibe with its one-of-a-kind innovation.
Replacing the pry-off cap, the 580ml and 325ml bottles, which are now attached with innovative ring-pull “POP Cap”, revolutionising the draught beer drinking experience further.
Simply lift the ring and pull in a swift motion to result in a “POP” sound from the bottle, and you will see the cap is opened! Definitely a hassle-free, easy way to enjoy Carlsberg Smooth Draught at anytime and anywhere, without worrying about not having a beer opener.
The unveiling of the innovative “POP Cap” was held at Jenerator, KL Citywalk, attended by over 400 guests. Led by Managing Director Lars Lehmann, the Board of Directors and leadership team of Carlsberg Malaysia, the launch gambit celebration involved the popping of the new Carlsberg Smooth Draught bottles with the “POP cap” concurrently with the aim of reaching a collective “POP” sound of over 120 decibels to achieve a record “POP” sound.
The simple motion of lifting the “POP cap” and hitting the “POP” sound to max awed guests and made their draught beer drinking experience smoother and more fun. The “POP cap” is probably the biggest innovation yet for the Carlsberg brand as Malaysia is the first amongst 140 Carlsberg markets globally to adopt this technology.
“This innovative “POP cap” is the solution to the hassle with traditional pry-off caps that require a bottle opener; or twist-off crowns which may result in fingers getting cut. With the “POP cap”, you can now enjoy the smoothness of draught beer in a bottle with ease and fun at your comfort and convenience.” Managing Director of Carlsberg Malaysia, Mr. Lehmann said.
The other highlight of the event was the captivating performance by Lehmann who thrilled guests with his special flying drum performance, while elevated in mid-air, choreographed to a visual and acoustic synchronism of music and dance rhythm amplifying the “POP” innovation through sound and sight. Leveraging on the “POP” sound as a mnemonic, the brand challenges beer drinkers to make the loudest “POP” sound when popping a Carlsberg Smooth Draught bottle for more fun or when competing with their drinking buddies.
You can also download the Sound Meter app in your smart phones to measure the loudness of the “POP” sound in decibels. Find out more about Carlsberg Smooth Draught – Probably The Smoothest Beer In The World at www.facebook.com/CarlsbergMY or www.probablythebest.com.my.
