Corona introduces ” This is Living” global campaign tapping into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter. Imagine sunset stands at a time everyday where we feel the energy of the world shifting from day to night, no matter where you are.
This idea was brought to life at the recent Corona Sunsets Hour held at Mantra Bar & Lounge Bangsar, an activation part of “This is Living” global campaign, which is corona’s everyday take on the happy hour. With this, urbanites embraced this sunset feeling as they transitioned to a re-energized state, ready for new experiences.
To embody the spirit of ‘Sunsets’ Hour, guests got to #sharethesunset by wearing Corona Sunsets Tattoos.
Enjoying the sunset on a rooftop can be a great escape from the busy city’s hustle & bustle. Corona took it up a notch with Sunsets rooftop celebration where guests joined the immersive concept consisting of a unique blend of specially commissioned soundtracks, bespoke interiors.
Elevating the hospitality experience that aims to transport people to the beach mindset, Corona has moved beyond the typical pop-up bar with an experiential bar here to stay. A partnership of Corona and Mantra Bar & Lounge has created a Corono Spiritual Homes that embodies the spirit of the beach. Upon arrival to this spititual home, urbanites will find themselves in awe. Feet in sand, a Corona in hand and space to breathe.
Supporting the campaign, Juliet Yap, Marketing Director of Carlsberg Malaysia, says : At Corona we want to capture the desire to disconnect in order to reconnect and re-energize, a sentiment that resonates with our consumers on a global scale. “This is Living” will celebrate the authentic, simple and beautiful moments in life spent outside. In this light, we believe Mantra Spiritual Homes to be a natural fir for the brand.”
To celebrate more beautiful moments outside, sunsets will now become extra special with a specially prepared Corona sundower of the two Corona cocktails made available only at Mantra. For more information about Corona, visit their Facebok at www.facebook.com/CoronaMY
